The codebook for the bigger research ended up being based significantly regarding the factors produced by Kunkel

The codebook for the bigger research ended up being based significantly regarding the factors produced by Kunkel

Not totally all product which was taped had been coded. As our focus ended up being on scripted development, we excluded news that is daily, game shows, sports programs and activities, and paid development, along with all types of commercials along with other promotions ( ag e.g., teasers for system programs). Although music videos had been taped, these people were coded and analyzed individually because of the unique faculties and therefore are maybe maybe not reported right right here. The analyses offered in this paper, but, do are the video that is nonmusic from cable music entertainment channels including talk programs, variety/comedy shows, and truth programs. In addition, implies that had been incomplete simply because they started before 3:00 p.m. or ended after 11:00 p.m. are not coded. Finally, episode repeats had been eliminated through the test.

The last test for the 2001 2002 period contained 1,276 unique system episodes, whereas the ultimate test for the 2002 2003 season included 1,439 unique system episodes. The test when it comes to 2nd content analysis ended up being significantly bigger than initial 12 months’s test that we had three episodes of each nonsyndicated series as we made a concerted effort in year 2 to ensure. Despite strict adherence towards the sampling plan, extra taping ended up being needed whenever, as an example, new programs joined the autumn lineup following the beginning of the year to replace for cancelled programs or if the time and time slot for a set ended up being changed.


The codebook for the bigger study ended up being based considerably in the factors produced by Kunkel and peers (1999, 2001, 2003) within their content analyses conducted for the Kaiser Family Foundation. We created extra things, including those on exact exact same intercourse intimate behavior and sexual talk associated with nonheterosexuals. As opposed to Kunkel and peers, whom utilized the scene due to the fact unit that is primary of, our content analyses involved coding for intimate content in 2 moment periods of system time. Because scenes differ dramatically in length and, therefore, usually do not provide a continuing product of measure to make evaluations across programs, we utilized a regular coding product centered on time. Coding news development in designated time periods has been utilized often by other scientists conducting analyses that are content different system genres including films, detergent operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes for this content analysis, intercourse ended up being understood to be any depiction of sexual intercourse, intimately suggestive behavior, or any explore sexuality or activity that is sexual. To be conservative and prevent overcoding sexual content, communications about intercourse were differentiated from nonsexual communications pertaining to relationship and relationships, that have been perhaps not coded. For instance, a declaration such as “i enjoy my boyfriend” wouldn’t be coded whereas a statement such as “I made want to my boyfriend” will be coded.

exact exact Same intercourse intimate behavior

Every 2 moment period that were coded as containing a minumum of one form of sexual intercourse monitored in the primary coding task flirting, kissing, intimate touching, intercourse suggested, sexual intercourse depicted, as well as other intimate behavior 2 had been additionally evaluated when it comes to existence of exact same intercourse intimate behavior. Because of this product, programmers utilized a yes/no response format to point whether some of the sexual behavior depicted into the period took place between two people regarding the exact same intercourse.

Speak about nonheterosexual intimate problems

Each 2 interval that is minute was indeed coded as containing a minumum of one example of talk through the intimate talk groups utilized in the primary coding task ( ag e.g., responses about own/others’ sexual actions or passions, mention sexual activity which includes currently occurred, speak about sex crimes) ended up being additionally coded for whether some of the intimate talk regarding nonheterosexuals. Because of this product, programmers once again utilized a yes/no response format to point whether some of the talk that is sexual the intimate passions or concerns of nonheterosexual individuals. Frequently, such responses linked to gays and lesbians, although periodically these people were related to bisexuals.